Digital technology is accelerating our world at an exponential rate, impacting consumers and businesses in radical ways. Establishing a vision for how to connect with customers through digital experiences at scale has become a strategic imperative for organizations large and small.
Delivering breakthrough results requires strategic thinking and collaboration spanning business strategy, technology and marketing. The intersection of these key organizational disciplines has become a complex space with many interdependent influences, requirements, constraints and opportunities.
At CDA, we focus on building actionable strategies that maximize business impact and enhance capabilities for continued growth.
Business leaders understand that merely implementing technology cannot unlock true potential and ROI for their organization. They know that effective technology-enabled capabilities requires people, processes and strategy. By sequencing the right technology with the right organizational capability and the right strategy over time, businesses can realize their full potential.
We serve in a senior advisory capacity to support or lead e-commerce technology initiatives.
We guide our clients through the complex space of e-commerce strategy development, platform selection and marketing technology integration that leverage scalable solutions which are right-sized for today while laying a foundation for the future.
We focus on developing flexible and agile solutions to empower our clients to develop new business strategies and capabilities that support growth and fuel innovation.
We identify leading-edge, strategically sound e-commerce and digital marketing capabilities to enhance organizational effectiveness and results.
We support the building and development of these internal capabilities through integrated planning and decision making across functions and identifying cross-functional interdependencies impacting overall business capability and results.
We assist in the design and definition of key systems and processes necessary to empower all areas within an organization to advance their practices and capabilities.
We support our clients in the design, development and execution of customer centric digital programs that accelerate revenue growth across all sales channels.
We enable cross functional teams to utilize data and tools to uncover actionable insights that will fuel marketing program innovation, revenue growth and exponential ROI.
BILL PARKES, FOUNDER AND CEO
Bill Parkes has focused his career on the intersection of business strategy, marketing and technology, synthesizing technology and consumer trends to develop innovative digitally enabled strategies for companies ranging from startups to Fortune 50 global enterprises.
Prior to Chief Digital Advisors, Bill created and led all digital marketing capabilities for nFusion, a digital-centric integrated marketing agency, where he played a central role in taking nFusion from startup to #85 on the INC500 list of fastest growing private companies. He developed the company’s strategies and capabilities spanning all aspects of paid, owned and earned digital media across both consumer and B2B marketing disciplines, including social media marketing, search and display media, digital strategy, SEO, technical website development and CRM.
Prior to nFusion, Bill led the application architecture strategy and implementation for Garden.com and Cabellas.com. Bill spent the previous 8 years in a wide variety of IT roles within Procter and Gamble, focused on finding ways to apply technology solutions to accelerate results spanning the sales, marketing, and manufacturing and distribution functions.
Bill earned his double-major bachelor’s degree in information systems and operations from the University of Cincinnati. He went on to complete his MBA at Duke’s Fuqua School of Business, receiving the designation of Fuqua Scholar.