Zippo Case Study



Zippo is the most iconic and recognized lighter brand in the world. Zippo Manufacturing Company markets in more than 180 countries and has manufactured over 550 million windproof lighters. In addition to the highly collectible Zippo windproof lighter, it also offers a diverse product line that includes lighter accessories; butane candle lighters; fragrance, eyewear, and a robust line of heat and flame products for outdoor enthusiasts.

We consider CDA as an extension of our team. Their expertise in digital was critical to the success of our website development and launch. CDA helped us identify partners that fit our specific requirements which resulted in the smoothest website we have ever launched.

–Kathleen Jones, Zippo Retail Marketing Manager


The Results

 As the implementation designed by CDA has gone live, there have been significant improvements in Zippo’s ability to streamline internal processes and deliver a better and more compelling customer experience. The solution has empowered the organization to self manage the e-commerce business with minimal technical resource involvement. Business rules and logic are now readily controlled at the proper points of ownership. Marketing, Accounting, and Fulfillment all have the ability to tailor and tune their respective business rules and practices. Overall, Zippo now has the flexibility, agility and control they need to focus on connecting with customers and building the business and brand into the future.


Some of the most powerful results achieved since launch include:


Organization is focused on building business practices and methods to better connect with customers to build the Zippo brand and business versus being constrained by technology

Methods, practices and technologies introduced through this project are being adopted and expanded across the organization, leading to streamlined business capabilities and greater results



Chief Digital Advisors is focused on helping companies build technology and organizational capabilities to accelerate e-commerce and digital marketing results.

We serve in an advisory role to companies large and small, focused in the areas of e-commerce strategy, sales and marketing technology architecture, e-commerce technology strategy, demand generation, product innovation and launch strategy, as well as organizational capability building.

We combine our decades of experience in building enterprise solutions with the innovative capabilities of platforms like Shopify Plus to help companies achieve the e-commerce and digital marketing results they desire. As one of the first Shopify Partners to leverage the Shopify Plus platform, CDA has been at the forefront of building innovative and scalable e-commerce solutions since the advent of viable cloud based solutions.



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ShipperHQ is the most sophisticated rate calculation and rules engine of its time, allowing e-commerce merchants to offer the best possible shipping rates and options at checkout.

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The Shopify Plus platform ultimately gives brands the freedom to grow, adapt and evolve with a reduced dependancy on critical IT resources while still meeting the needs of the enterprise.


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